Protection of reputation

Reputation is not only generally significant, but also a highly valuable asset of the entrepreneur, which should be guaranteed its protection, which is stipulated under Section 135 of Act No. 89/2012 Coll., the Civil Code, that regulates both the unauthorized breach of the right to the name of the legal entity and protection against infringement of the reputation of legal entity and its privacy.

Our law firm has been behind major lawsuits brought by both large and smaller commercial companies that have been damaged by the actions of third parties, whether it was the media, competitors, employees or other entities. Thanks to these disputes, we have built up a reputation in the given area and we also participate in forming the decision-making practice of the Czech courts.

The claims that can be brought by a legal entity include a removal claim, which consists in the removal of the consequence of the defective state; the second claim is a restraining action, which results in the abandonment of the unjustified infringement, and both claims can be brought simultaneously. In the light of current practice of the Supreme Court of the Czech Republic, a legal entity cannot claim non-material damage. However, this does not mean that it is not possible to claim material damages (e.g. costs incurred to remedy the unjust infringement, loss of profit, etc.) or to initiate defense under the protection against unfair competition.

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